The Ultimate Tech List For Growing 7 Figure E-commerce Brands
The Ultimate Tech List For Growing 7 Figure E-commerce Brands
Once you pass £1M in revenue, your tech stack stops being experimental.
It becomes infrastructure.
At this stage, most founders aren’t struggling because they don’t have tools.
They’re struggling because:
The data doesn’t match.
Paid is expensive.
Retention is underperforming.
Cash is tight.
Teams are busy, but nothing feels structured.
So here’s the stack I consistently recommend to 7-figure e-commerce brands. These are the tools I see as a Fractional CMO that support clarity, retention and scalable growth.
Shopify
Everything starts here.
I’ve worked inside multiple platforms. Shopify is still the cleanest ecosystem for scaling DTC brands. It integrates well, it’s flexible and it doesn’t create unnecessary friction.
The platform is great, user friendly and gets you started quick. However, don’t forget it’s the strategy around it matters more.
Start your business today >
Google Analytics (GA4)
Yes, attribution is messy. Yes, the data will never be perfect. However, GA4 still gives you something incredibly valuable: behaviour.
I use it to understand:
Where people land
Where they drop off
What pages convert
How returning customers behave differently
It helps me spot trends and patterns to enable making better decisions.
Triple Whale
If you’re spending meaningful money on Meta or Google, you need a clearer view of performance.
Triple Whale helps bring Shopify, ad platforms and blended performance into one place. It gives founders more confidence in their numbers and that confidence changes how you invest.
Start tracking performance today >
Klaviyo
Retention is still the biggest opportunity in most 7-figure brands. If 70% of your customers buy once and disappear, that’s not a quality of traffic issue. That’s a retention issue.
Klaviyo, structured properly, becomes a revenue channel and not just an email tool.
That means:
Proper welcome and post-purchase flows
Campaigns aligned to trading moments
Real segmentation
Clear revenue tracking
Build your email funnel today >
Recharge
If your product can be replenished, subscriptions should be part of the strategy. Recharge gives you recurring revenue stability and stronger forecasting. It only works if the UX is clean and the value is obvious.
Reviews.io
Reviews.io allows you to collect and display structured social proof across your product pages and ads. It shortens the buying decision. Especially in competitive categories. If you’re investing in traffic, you need conversion infrastructure to match.
Octane AI
Quizzes can significantly improve conversion and AOV, especially for beauty, wellness and any brand where customers need guidance.
Octane AI allows you to:
Capture email properly
Recommend products intelligently
Segment customers from day one
Sprout Social
Sprout allows teams to schedule properly, track engagement and maintain consistency without burnout. It’s so easy to use and gives you so much insight into how your accounts are performing collectively.
Notion
This is the backbone of how I run every brand I work with. Strategy. Reporting. Roadmaps. Experiments. Tasks. All in one place. Without a central operating system, even the best tools feel disconnected.